Maybe the journos can’t count?

I’ve blogged before about dodgy poll reporting, and the Sydney Morning Herald has done it again: Families hit hard by whiz-kids of banking world, says Rein:

AS THERESE REIN called on Australians to see beyond the jargon of the global financial crisis and think about those worst affected, a new poll found voters believe her husband, Prime Minister, Kevin Rudd, is underpaid.

Despite a pay rise to $340,704 from October 23, one-third of voters think Mr Rudd earns less than he should, the latest Herald/Nielsen poll of 1400 voters, taken from Thursday to Saturday last week, has found.

Yes, that’s right, two thirds are ok with his salary, yet from journos Phillip Coorey and Yuko Narushima we’ve got “voters believe her husband, Prime Minister, Kevin Rudd, is underpaid”.

Then, despite the headline – and the story – supposedly being about Ms Rein launching Anglicare Australia’s annual report, State of the Family, it’s not mentioned until the eighth paragraph. The first seven are about what her husband earns.

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