If an ad was posted on YouTube and no journos watched it, would it be news?
In my earlier post, Phatman asked me what I thought of the new Toyota Yaris ad. Stories about it are in prominent places on news.com.au, smh.com.au, theage.com.au, dailytelegraph.com.au, news.com.au/couriermail, brisbanetimes.com.au, but strangely, not heraldsun.com.au.
Anyway, I’m not going to post the clip here, but it features a guy joking with a girl’s father about taking her virginity out, giving her a pounding, and blah blah blah. When the father asks if he has protection and the guy says yes, he’s got a Yaris, I thought it was going to say that a Yaris won’t get you laid, but it will get you from A to B in a fuel-efficient way. Or something. I don’t know anything about cars in general, or the Yaris in particular.
Thing is, I’m not offended by it. It’s just a dumb ad. There’ll be a bit of fuss over it being sexist, and wrong because the father jokes about his daughter’s virginity, and then it will die down. But there’s never any fuss over the fact that every ad for toilet cleaners features a woman. And that’s far worse.
Besides, this ad was meant to go viral, and news sites have played right into their trap by making a big deal out of it.