Lara Bingle has been treated like shit by the Australian news media simply because her job once involved saying “bloody” in a tourism campaign that tanked (as if that was somehow her fault and not the fault of the people who came up with the campaign), and because her ex-boyfriend took a photo of her in the shower, showed it to his mates, and then gave it to a journalist. Fairfax even declared her not good enough to go out with a guy whose job involves hitting a ball and then running a few metres before trying to hit it again. It’s not rocket surgery.
But seriously, the MSM is obsessed with her. If you do a search for Lara Bingle on the Daily Telegraph website, you get things like this:
“See amazing new pictures of Lara Bingle and her new look in this beautiful photo shoot”
“MODEL Lara Bingle is more than just a pretty face – she’s get a smoking hot body too.”
“Lara Bingle on a balcony”
“Think you know everything about Lara Bingle? Take our quiz… and find out.”
“Check out the sexy Lara Bingle. She is engaged to Michael Clarke, she knows how to ice skate.”
Yes, you read that correctly. It does say “Lara Bingle on a balcony”.
On the SMH website, you get lots of stories about Brendan Fevola and the stolen Aston Martin, but you also get this piece by Andrew Hornery last last year: Why the bloody hell are they so mean to Lara Bingle?:
EXACTLY what heinous crime against the free world did Lara Bingle commit?
I don’t know Andrew Hornery, but perhaps you should start with your own meanness. Talk about being first in line for the bandwagon and to hell with the idea that maybe you should be consistent in your views. Ooh, that probably gets a Tony Abbott Award.
Any excuse to run a story about her, and even better if there’s an opportunity to be mean as well. In today’s story – Lara Bingle puts her foot down on Dancing With The Stars – we get a whole story about how she’s being a “diva” because she wants to use her own make-up artist. And then this quote from a Seven spokeswoman:
“Obviously we have hair and make-up people, who look after the contestants and hosts and judges, etc. Some people like to have their own, some use the in house team.”
So, what she’s saying is that this is a perfectly normal situation. You know, there’s celebrity journalism and then there’s desperately running something in the hope that the SEO headline will come up on Google.
When it’s Lara Bingle versus the MSM, I am on Team Lara.