When women talk about anything – even their lunch – it’s apparently gossip. At least, that’s the bullshit this stupid story from News.com.au wants you to believe: Women gossip five hours a day. And you can’t argue, because it’s a study by a wine company.
I don’t get the headline. Why can’t I argue about it?
The story is yet another Daily Mail re-write. News.com.au is full of them. They even re-write British crime stories, which makes absolutely no sense.
EVERY cliché about gossiping women has been confirmed by a new study into how much time women spend talking and what they talk about.
Ah, no, it doesn’t confirm anything of the sort. It does say that women spend five hours a day talking about stuff – which most people who work with other people would do. And since it is very clearly not a peer-reviewed study, all it does confirm is that news websites can be relied on to uncritically give your wine company a free plug.
Now, the FIRST question a journalist should ask when given a media release by a wine company about a “study” is: why would a wine company be interested in this? The answer, of course, is a very simple Google search away:
Keen to try and bottle up the energy and buzz created when girls have a get together FirstCape Café Collection is looking for the UK’s Queen of Chat, the chattiest, most fun, engaging and bubbliest female, to reflect their lighter style wine range.
So pick up a bottle of FirstCape Café Collection – available from all major retailers (RRP £3.99) – on your way home tonight and let the chat begin.
Yes, that’s right. FirstCape wines has a new wine range to promote, and just got free coverage in the UK and Australia. They must be laughing their arses off while rolling in the handfuls of cash that they saved on advertising.